What’s the outlook for LLM-powered ads through 2026?

Conversational ad inventory is set to triple as Google, OpenAI, and start-ups like LLM Ads roll out native placements—early adopters will enjoy lower CPCs and richer first-party data.

Trends to watch

• APIs for “sponsored answer” slots.
• Auctions blending relevance and engagement.
• Publisher-LLM licensing deals (e.g., Conde Nast-OpenAI).